I believe the article ‘Blogging and big bucks’ is rather audacious but speaks the truth in regards to the many bloggers in Malaysia today. On the whole, this article basically talks about the advantages and disadvantages of online advertising and its downfall of it.
According to the article, bloggers post up ads on their blogs to earn revenue through user-created content. In addition, it speaks about co-partners Tiah and Cheo teamed up to set up a blogging advertising community named Nuffnang Sdn Bhd (http://www.nuffnang.com.my/) which is the first blog- advertising community in Malaysia.
Nuffnang enables organizations that run businesses to put up advertisements on blogs. On the other hand, Tiah said that "We saw that there was no system here that enables local companies to reach out to the blogging community, advertising on traditional media is very costly and the cheaper method of passing flyers is not effective." In my perception, I interpret it to be true because online advertising in definitely more cost effective compared to printing it in a newspaper because one has to pay for space. Apart from that, there would be so many other companies wanting to post their advertisement on printed materials such as the newspaper, hence one would definitely have to wait for time and probably be in queue.
In addition, as to why one would choose to opt for an online advertising is because according to Walsh (2006, p.35) Readers would have more choices in responding and hence choose to interact with the advertiser. Besides that, Walsh also mentions that online materials could allow advertisers to choose the arrangement of colour, graphics and animation which they cannot do so in print documents. It also provides an opportunity for the audiences to click on hyperlinks to navigate to another page if they come across something of their interest in another site.
In conclusion, I personally believe that online advertising would provide a greater insight to more specific audiences compared to print who contains more towards a general audience. This is due to the fact that online advertising could create an opportunity to those audiences who specifically want to learn about the products and services promoted by the organization. As Bartell says organizations who advertise their products on blogs (as an online medium) are generally used as a business tool which is useful for knowledge acquisition, knowledge storage and knowledge distribution. (Bartell, 2006)
Source: http://star-techcentral.com/tech/story.asp?file=/2007/5/29/itfeature/17847964&sec=itfeature
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